Fluoride Free NZ Wins on Advertising Complaints – fluoride free NZ

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The New Zealand Advertising Standards Authority (ASA) has ruled in favour of Fluoride Free New Zealand (FFNZ) regarding their controversial TV ads screened this winter. All of the complaints against the FFNZ TV ads were rejected. FFNZ produced two TV adverts that aired on TV3 in July and August this year. The Advertising Standards Authority received a number of complaints that claimed that the information presented was “untrue” or “played on fear.”

The ASA outright rejected the complaints about the first ad, which listed all the ““Countries That Do Not Fluoridate Their Water”, saying there was no basis to proceed with the complaint. The advert stated that 98% of Europe did not fluoridate, and only 4% of the world had water fluoridation.

Complaints were received from another six people who also claimed that the FFNZ ad about fluoride chemicals being “Toxic Waste” was “not factual” and “played on fear.” This

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